Following the success of the Broad Match Modifier converter (now BMM is defunct), I decided to release an upgraded version, with even more features (I know it looks very similar to another tool out there, but this one is just as good

Keyword match type

Keyword Traffic Volume Tool

Once you have generated the keywords, you can use Google Ads to forecast/predict the amount of traffic/volume that is available for these keywords.

Google Ads Keyword Traffic Volume Forecaster Tool

Video Tutorial


  • Google Ads only allows 20,000 keywords per adgroup

Example Of How To Use the Keyword Wrapper Tool for Auto Insurance

Note: Broad-match Modifier has been deprecated (removed) from Google Ads. So stick with “Phrase Match”

We will use auto insurance as our example for generating combinator keywords, and generating the Phrase-match versions:

In Row 1, enter:


In Row 2, enter:


In Row 3, enter:


*you can enter a blank row into row 3 as well to only combine row 1 and row 2

Click “Convert”, then “copy list” to your Search engine marketing tools.


  • Nothing: Row1Row2
  • Space: Row 1 Row 2
  • Dash (-) : Row1-Row2
  • Custom: Whatever separator you want

KeyWord Match Type:

  • Nothing (Broad Match): Row1 Row2
  • Broad Match Modifier (ignore, no longer allowed on google ads)
  • Phrase Match ( “” ) : “Row1 Row2”
  • Exact Match ( [ ] ) : [Row1 Row2]

What is a “Phrase-match” Keyword?

Firstly, a regular ‘broad match' modifier keyword in the context of search ads includes anything that relates very BROADLY to your keywords such as:

Your Keyword: car insurance

Broad Match results:

  • geico quote (geico is a car insurance company)
  • allstate insurance
  • auto insurance
  • compare the market auto insurance
  • vehicle insurance
  • aa insurance (aa is a car insurance company)
  • trailer home insurance

In the above results you can see some keywords that might be relevant to your business such as ‘auto insurance', but other keywords such as ‘vehicle insurance' might be too broad (what kind of vehicle) or ‘trailer home insurance' (you might not cover trailer homes), or geico quote (you might want to avoid brand bidding because the customer is looking for customer service).

Phrase Match adds a ” (quotation) in front and at the end of your keywords so that your KEYWORD is in the search query also:

Your Keyword: “car insurance”

Phrase-match results:

  • car insurance near me
  • compare the market car insurance
  • cheap car insurance
  • affordable car insurance
  • insurance for cars
  • geico car insurance complaint
  • aa car insurance review

In the above phrase-match keywords, we can see our INITIAL keyword is present in all search queries. We can also see that ‘geico car insurance' is still present, in which case you can add ‘geico' or ‘aa' or ‘complaint' or ‘review' to your negatives if you want to avoid brand bidding on customer support or reviews queries.

When Do I Use Phrase-Match?

I ALWAYS use Phrase-match keywords. The last thing I want is for Google Ads or Microsoft Ads to show my ads on the most random search queries such as ‘jet ski auto insurance' (this happens way too often with broad-match).

Furthermore, since Google Ads now HIDES up to 50% of your search terms (I've had up to 100% of my search terms hidden), it's important to be specific with your keywords.


If you have any suggestions, feel free to message me directly on Facebook Messenger, or leave a suggestion in the comments



If you have any questions, feel free to ask

Feel free to ask questions in the comments section



Quote From Google:

“Success usually comes to those who are too busy to be looking for it.”

~ Henry David Thoreau

Leave a Reply